CREATIVE DIRECTION
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Shaping and driving the creative vision for brands by delivering innovative, trend-led, and commercially powerful design solutions that set them apart in competitive markets. I have played a key role in developing bold brand identities, disruptive marketing strategies, and standout packaging for businesses backed by Flight Story Fund and Dragons' Den investments. From refining brand positioning to designing high-impact packaging and social marketing materials, I have provided hands-on creative direction and strategic branding advice to help these businesses establish a compelling and recognizable presence. Additionally, I have developed moonshot marketing ideas—big, ambitious concepts designed to generate maximum brand awareness and engagement, ensuring these companies make a lasting impact in their industries.
