Wear it.

Want to Get People Excited About Your Brand? Give Them Something to Wear.

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When we were gearing up for the internal launch of FLIGHTSTORY, Steven Bartlett gave one piece of advice:

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👉 “The best way to get people excited about a launch is merch.”

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So, within 30 minutes—the designs were done, approved, and sent to print. Within a week, they were on people’s backs. That’s how you build instant hype.

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Merch isn’t just merch. It’s a walking billboard, a tribe identifier, and a conversation starter, especially when done right. And this is just stage one. The next step? Turning these into personalised pieces that people really want to wear. Keep your eyes peeled 👀

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📸 Insane shots by Will Pérez

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‍💡 Takeaway for founders:

If you want people to feel connected to your brand, give them something tangible. Something they can rep. Something they actually want to wear. Done well, merch isn’t just swag, it’s strategy.