Keep it candid

Ever seen those old photos of Apple, Amazon, or Google’s early days?
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Grainy, candid, a little rough around the edges, shot on film in tiny garages and makeshift offices. Back then, no one really knew these companies would change the world. But those images? They captured a moment in time—a reminder that even the biggest brands started small.
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At FlightStory, we’re backing the next generation of founders. And when we designed the site, we wanted to capture that same energy. The idea?
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👉 Make it feel like we were there, at the start of the journey.
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We leaned into a nostalgic, film-inspired image style. Candid shots. Soft grain. Modern settings with a vintage twist. Because today’s small desks and humble offices could be the birthplace of tomorrow’s industry giants.
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We even took it a step further, sending out film cameras to the founders we work with, asking them to document their world as it is right now. Real stories. Real beginnings. No filters.

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