Live, Laugh, Launch.

Don’t Just Launch a Brand, Let People Live It...

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When we revealed the FLIGHTSTORY rebrand, we could have just walked everyone through a slick presentation, scrolled through the website, and called it a day.But brands aren’t just pixels on a screen, they’re experiences.

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So instead, we made it real.💿 We designed physical record covers, filled them with actual vinyls, and set up an exhibition.

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🎶 A record player sat in the middle, ready for people to drop the needle on their chosen tracks.

👕 Freshly printed merch was there to take home.

🍾 And to top it off, we took the team to a vinyl bar to celebrate.

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People weren’t just shown the rebrand—they held it, played it, and lived it.

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🚀 The takeaway for founders? A brand isn’t just what people see; it’s what they feel. If you want people to connect with your brand, make it tangible. Let them experience it for themselves.